When Hilton, Bengaluru approached me to redesign the identity of their poolside Med-Asian dining space, I was so excited to simply be chosen to remake one of my favorite spaces personally. The project renovation and complete transformation was quick and we designed the identity in not more that 2 months.
Scroll and read more for insider secrets, photos of the space and my reel.
The idea was to have an organic short name with simple hotel chic logo.
“When working with food, the soul of my designs have to reflect the emotions that are attached to the recipes, style of plating, dining space and of course Chef’s recommendations”
The name Séta derives its source from setea, a highly sensory set of bristle like hair on organisms. The branding chosen reflects a serif style font with each letters top half converted to a setae like shape.
Shh.. the secret trademark feature of Séta includes a fascinating detail, have a look:
Sharing a few working files from the project (things that need to get chiseled away for the final form to come alive) + final images of the space.
Enjoy a little behind the scenes of this project.